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Luxury Tequila Brand Escudo Águila Real Names Upstreamers AOR

Liz Unamo | 11 de febrero de 2020

Upstreamers Aguila Real

Los Angeles-based independent agency Upstreamers has been named agency of record for Escudo Águila Real, a luxury tequila brand.Upstreamers will be responsible for developing strategy and creative for the business while raising awareness for the brand’s growing US presence among diverse consumers. The firm’s co-founder and chief creative officer, Martin Cerri, expects the agency to launch its first work for the brand in the coming weeks.Upstreamers is an advertising agency that believes multicultural marketing should be approached from a different, more modern perspective.