MERCADEO Versión en español
Marc Pritchard of P&G: Simple truths help understand the power of the Hispanic community
Liz Unamo| 9 de diciembre de 2020
C Romo L Messianu M Pritchard
According to Procter & Gamble CBO Marc Pritchard, there are compelling reasons why investing in the Hispanic community boosts growth, and these “simple truths must be displayed to help people understand the power of the Hispanic community.” “If we do this, more and more companies will start to twist this wheel to produce the type of growth they deserve,” he said during the Together We Shine session of the Hispanic Leadership Summit, at which he was accompanied by Alma Creative President & CEO Luis Miguel Messianu and Claudia Romo Edelman, founder of We Are All Human, who acted as moderator. Pritchard described what the industry should focus on. First, he said, is to have equitable representation throughout the supply chain, notably in agencies, production companies and the media. Hispanics make up 18 percent of the population and 10 percent of P&G’s management team, “so we must continue working together.” Second is to eliminate systemic inequities in investment in the creative media supply chain. “Less than 5 percent of marketing expenditure is used for some type of multicultural marketing: that is unacceptable.” And finally, biases and racism must be eliminated in all forms of advertising, media content and news, and that is something on which we can have a direct effect.”
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