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Marc Pritchard of P&G: The Inclusion Market Is Not Yet Where We Would Like It To Be
Liz Unamo| 5 de noviembre de 2018
Marc Pritchard 2
Marc Pritchard, CBO of P&G and President of ANA, is one of the most relevant voices in efforts to boost diversity across the total U.S. market and achieve maximum growth through inclusive marketing. During his speech at the 2018 ANA Multicultural Conference, Pritchard stated that one priority of the ad industry must be the fight for gender equality. “The simple answer is that we expect fair and equal treatment of men and women: equal respect, equal pay and equal opportunities,” he said. Under his leadership, P&G is taking action on its own while inviting the industry to join with it in contributing to the common good. “The invitation is to reinvent brands and companies so they are good citizens of the world, because inclusive marketing gets more important every day as a force for good and growth,” he added. Brands like Pantene have been prizewinners thanks to their multiple projects targeting the multicultural market, such as the Strong is Beautiful campaign of 2017 addressing black women, as well as The Talk, one of the brand’s most successful campaigns ever. Despite the honors obtained, Pritchard said there is still a lot to be done: “I feel we are not yet where we would like to be, so we must keep driving the conversation.” In conclusion he said that “multicultural Americans want brands that see them as they really are, that approach them creatively and without stereotypes. When that happens, brands are rewarded with loyalty and trust.”
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