MERCADEO Versión en español
Marco Vegas from We Believers: It is necessary to strengthen the brand Hispanic Market
27 de abril de 2015
For the cofounder of We Believers the Hispanic market has earned a privileged place, but he mantains that in the sector it is necessary to start to believe in the the position of this referent.In this sense, Vegas told PRODU that it has been hard for the Hispanic market to continue being Top of Mind in the region.In the framework of the annual AHHA conference, Vega says that Total Market is in itself a puzzle that cannot end. “What is happening is that we continue to base our speech on culturization models, on the use of media”.He bets on being more aggressive than the pioneers in the industry, “we have to take risks, return to those who took this industry from 0 to 5 million dollars and we have to make it go from 5 million to 50 million, but this means that we, Hispanic agencies, with all that we have learned in 20 or more years of industry, have to position ourselves in a different way in the game field”. Marco Vegas assures that if there is one thing that we have learned is that language is no more than an initial situation, “we have to move with a dialogue, and the only way to earn things is with a good job, that inspires and proves we are at the level required to play with the best agencies in the US, the region and the world. We have to forget that this is just billing, and focus on a job that inspires creatives and people”.
