MERCADEO Versión en español
Martín Cerri from Conill: The Wave Is One Of The First Important International Festivals Of The Year
Liz Unamo| 6 de marzo de 2017
Martín Cerri, director creativo de grupo de Conill
For Martín Cerri, Group Creative Director at Conill, the 10th edition of the Wave Festival in Rio will be an excellent thermometer of the U.S. Hispanic market performance and it will set the trend regarding the pieces that will stand out and be awarded throughout all 2017. “The Wave is one of the first important international festivals of the year.”Cerri, festival’s Promo juror, expresses the responsibility of interpreting jurors with diverse criteria and styles coming from different parts of Latin America. “My role will be to unify the criteria and see the pieces awarded in the category I will preceded as conceptual pieces with the ability to become winners in the rest of the important international festivals.” He maintains that there are more ideas that have to do with new technologies. “This has forced agencies to reinvent themselves and explore terrains they didn’t use to. The challenges for agencies is not to fall into the race of trying to be the first in developing some technology, but doing it understanding the values and attributes of the brand your are communicating with this innovation.” The 10th edition of the Wave Festival will take place in Rio, Brazil on April 5th and 6th.
