MERCADEO Versión en español
Matt Jauchius from Hertz: MEC is the right media planning and buying partner for Hertz Global
webmaster| 1 de agosto de 2016
Matt Jauchius
Hertz chose WPP´s MEC as its media agency, to support its brands in the U.S., Canada and Latin America.MEC will act as main agency across the car rental giant´s partners “to enable the holistic application of data, creativity, innovation for maximum business impact” according to a statement.”We’ve determined that MEC is the right media planning and buying partner for Hertz Global and our portfolio of brands” said Matt Jauchius, Executive VP and CMO of Hertz Global Holdings, in the statement. “We look forward to tapping their strategic planning, creativity and best-in-class analytics and insights capabilities in the digital space as we go to market in support of our Hertz, Dollar and Thrifty brands.”The decision takes place less than a year after Jauchius joined Hertz from Nationwide, where he had worked for nearly a decade.FKQ Advertising, based in Florida, was the incumbent for Hertz media buying and planning. Hertz also works with Barrie D’Rozario DiLorenzo and Lippincott.
