MERCADEO Versión en español
Mauricio Galván of Anomaly: Diageo Wanted To Show Its Gratitude To Hispanics With A Message Of Inclusion
Liz Unamo| 13 de octubre de 2017
Ilia Isales y Mauricio Galván de Anomaly
Mauricio Galván, Creative Director at Anomaly, shared his first impressions with PRODU after being presented with a Best Idea of the Year prize at the U.S.H. Idea Awards for the spot Keep Walking America for Diageo’s Johnnie Walker. “This recognition is very important for us, because of the people who awarded it, our peers in the industry whom we admire very much for their incredible work.” Galván explained that the campaign’s creative process took a long time. “It took months of work to come up with this, and we are very proud of the result. What made the big difference was working with a client like Diageo, which supported us every step of the way and at the same time challenged us to do better.” Galván highlighted the importance that the Johnnie Walker label has always enjoyed among Hispanics, and from that insight, Diageo wanted to recognize the Hispanic contribution to the scotch whisky brand. “The company made it very clear it wanted to show the whole country its gratitude to the Hispanic segment through a message of inclusion, and at the same time recognize that Hispanics are an important part of its market” he concluded.
