MERCADEO Versión en español
Mauricio Galván will lead Anomaly’s Hispanic initiative
25 de enero de 2016
Galván asume como director creativo en la agencia Anomaly
Mauricio Galván says goodbye to d expósito & Partners, where he spent three years as partner and CCO, to take on new challenges in Anomaly, as Creative Director. Galván will head the agency’s new approach to Hispanic marketing. “I’m super excited to tell you that I have joined Anomaly to head along with Gio Villamar, the Hispanic initiative. We are thrilled with this new approach” Galván told PRODU. Anomaly announced that they are aiming to knock down the “last silo” and presented a new progressive approach to reach the Hispanic market.”Since its inception 10 years ago, Anomaly has been an agent of change, knocking down structural barriers, advancing business models, questioning preconceived notions and tearing down silos of the marketing communications landscape. Today, true to this thriving mission, Anomaly takes direct aim at ‘The Last Silo.’ The Hispanic Silo” said an agency press release.Jason Deland, Partner and Founder of Anomaly, added: “With the U.S. now having the second largest Spanish speaking population in the world the demographics, buying power and cultural influence are undeniable. There is simply no option for progressive companies but to change.”Founded a bit more than 10 years ago, Anomaly has offices in New York, Toronto, London, Amsterdam and Shanghai. Its clients include: Anheuser-Busch InBev, Converse, Diageo, Duracell, Google, Hersheys, Lego, Nike, P&G, among others. The agency has been acknowledged with several awards, including: Gold Effies, Cannes Lions, and two Emmys for a TV series they created and co-own.
