MERCADEO Versión en español
McCann Worldgroup takes on Rob Reilly as global creative chairman
Cristian Vergara| 8 de enero de 2014
Rob Reilly
Besides appointing RobReilly as global creative chairman, McCann Worldgroup promoted Linus Karlsson to the post of creative chairman of Commonwealth, its subsidiary dedicated to the Chevrolet account worldwide.Reilly comes to McCann Worldgroup from Crispin Porter + Bogusky, where he was partner and worldwide chief creative officer. In his new role, he will be responsible for oversight of the McCann brand, as well as for the development of multiplatform approaches by leveraging McCann Worldgroup’s wide capabilities and communications resources to allow clients to achieve their creative goals with precision and impact.Reilly said, “The opportunity was hard to resist when the CEO looks you in the eye and says, ‘I want creativity to permeate everything we do.’ That is really all you can ask for. Then it is up to you and the people you surround yourself with to get it done. The chance to work with my friend Linus and the rest of the super talented people of McCann Worldgroup made my decision very easy. Plus, I am returning to the agency that gave me my first shot as a junior copywriter almost twenty years ago. I learned from some really great people about hard work and doing things the right way. That’s the kind of stuff that stays with you”.
