MERCADEO Versión en español
McDonald´s honors career of Juan Luis Guerra during Hispanic Heritage Month
21 de septiembre de 2013
Juan Luis Guerra: Es una gran satisfacción el ser reconocido como una leyenda hispana del programa de McDonald´s
McDonald´s NY presents its second Celebrando Nuestras Leyendas (Celebrating Our Legends) event, a highlight of Hispanic Heritage Month that pays tribute to legends of Hispanic music and culture.Celebrando nuestras leyendas will ring down the final curtain on Hispanic Heritage Month with its tribute to Dominican music icon Juan Luis Guerra, who has sold more than 30 million discs in his career, and will include a series of entertaining digital and interactive features in McDonalds restaurants and on its website.The huge hit made by the first-ever Celebrando Nuestras Leyendas in 2012 honoring the legacy of superstar Celia Cruz raised great expectations for this years offering.In honoring Juan Luis Guerra this year, McDonalds celebrates a living legend, one of the most influential figures on the worlds music scene. The Hispanic Heritage month celebration Celebrando Nuestras Leyendas has great meaning for McDonalds said Jessica Melendez, McDonalds regional marketing manager for the New York Metro Region. Its about honoring our Hispanic consumers, celebrating diversity, recognizing the impact of legendary Latinos and giving back to our community. Juan Luis Guerra has an extraordinary career that is an inspiration to all of us. Juan Luis Guerra is an example of the influence of Hispanic culture in the U.S. and around the world. Its a great satisfaction to be recognized as a Hispanic legend by the McDonalds 2013 Celebrando Nuestras Leyendas program Guerra said.
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