MERCADEO Versión en español
Media.Monks Appoints Dave Carey Global EVP Studios & Embedded Solutions to Shape the AI-Integrated Creative Content Pipeline
Liz Unamo| 6 de noviembre de 2023
Logo Media.monks
S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has hired Dave Carey as Global EVP Studios & Embedded Solutions to lead the Studio.Monks, a digital-first creative studio powered by talent and underpinned by tech, where Carey will continue to build centers of excellence for production around the world. The move underscores Media.Monks’ goal to build bespoke creative solutions for brands and deliver access to a studio roster of best-in-class talent.As a creator-focused, tech-powered team, the Studio.Monks aim to reimagine how content is created, scaled and shared with the world. In his new role, Carey will build on this vision with a focus on fully integrating artificial intelligence and other emerging technologies into the production process—all while ensuring the balance of craft, speed and efficiency that brands rely on to deliver personalized, culturally relevant content to their audiences.Carey’s presence on the team is a foundational step in a broader Media.Monks strategy to infuse AI into every capability across an end-to-end production pipeline—a transformation that is Studio-led. As AI pushes traditional, FTE-based models into obsolescence, Carey and his team will build the blueprint for the next studio model, combining both tech and talent to revolutionize the full spectrum of creative content production.Media.Monks was recently named one of Adweek’s Fastest Growing Agencies for the fourth year straight, and is the operating brand of S4Capital, which reported revenue of almost £1.1 billion in 2022. With a foundational mission to disrupt the digital marketing and technology industry with a single, unitary structure, Media.Monks offers clients seamless access to an 8,550-strong team of multidisciplinary digital talent organized across 57 talent hubs in 32 countries. The Studio.Monks, a team of creative content experts from around the world, exhibits this unified vision by gathering expertise in film, photography, animation, sound, virtual production and more.”AI has rapidly upended the creative process in the last year, significantly raising client expectations for personalized, relevant creative,” said Dave Carey. “When it comes to innovating with AI to enhance creativity, talent and operational efficiencies, Media.Monks is far ahead of its peers. I’m excited to join the team and step into my new role, which will give me the chance to draw on experience in client services, client operations and growth to help us set the standard for the new age, new era model transformed by AI.””I am thrilled to welcome Dave Carey to the Media.Monks team,” said Bruno Lambertini, Co-CEO, Content. “In our journey to deliver exceptional creative experiences to clients and their audiences around the world, Dave’s leadership will play a crucial role in revamping our approach to supporting best-in-class talent with the latest cutting-edge technology available to us right now.”
Diario de Hoy
Noticias relacionadas (4)
2 de noviembre de 2023
Pablo Tajer de Media.Monks: El retail media se potencia con las ideas y creatividad
27 de septiembre de 2023
Studio Monks: La apuesta de Media.Monks para reimaginar la creación de contenidos audiovisuales