MERCADEO Versión en español
Millennials will be the main drivers of mobile payments
Patricia Molina| 4 de noviembre de 2014
Los millennials presentan dos veces más aceptación que sus mayores sobre los pagos móviles
Following the release of Apple Pay in the US this month, there have been many positive comments that say the new option will provide the impetus to popularize mobile payments between everyday uses of the public. However, a study by market research firm GfK says that the millenials will be who take the lead role in this new change. According to this report, the millennials have twice more acceptance of their mobile payments than their older people, appreciating them as easy, fast and efficient. We found that young people between 18 and 24 years, agree noting that mobile payments are a good alternative by 46%, compared to 29% of young people between 25 and 34 years and 30% of people 35 to 49, provides significant information widely. However, 57% of consumers surveyed by GfK, regardless of age group, does not hide their concern for the safety of their personal data on mobile data and 37% feels that mobile payments are essentially an “advertising trick ‘. Even so, and despite their concern for the safety of personal data, millennials are increasingly choosing mobile payments.There are many opinions, but no doubt time will tell if the innovative and dynamic payment will actually be effective.
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