mitú Launched Its Channel on Snapchat Discover Aimed To Multicultural Audience

The digital media company, mitú launched its channel on Snapchat Discover with exclusive videos, articles, photos and animations on the Snapchat platform. The new channel -available since Tuesday- will be displaying content aimed at entertaining and engaging cross-culturally, informed by mitú’s insights and relationship with Latino youth. “Our content has really struck a chord with Latino youth because it speaks authentically to their unique experience and POV. Snap is an incredibly forward-thinking company that understands the importance of connecting with what is the most strategic demo in American youth today” said Roy Burstin, mitú’s CEO. “It’s important to us to provide editorial perspectives that fully reflect all members of our community, and equally important to find the right partner with a unique and authentic point of view. Snapchat and mitú have a lot in common: we both want to create entertaining and informative content for a mobile-first audience” said Nick Bell, VP of Content at Snapchat. Founded in 2012, mitú now drives more than 400 million monthly views, with over 96 million people in the U.S. engaging with its content monthly. “Our partnership with Snap provides an immediate, at scale opportunity for brands to reach and engage with the new mainstream” said Danny Johnson, CMO at mitú. “Historically, brands have spent huge budgets on Spanish-language television, yet the majority of the young Latino audience today is English dominant, and digitally native.”