Mixto Music Launches Original Song for White Castle’s Newest Hispanic Campaign

Mixto Music, the Miami-based music strategy firm just launched an original song by up-and-coming Puerto Rican artist, Gilmarie Villanueva, that will be featured in White Castle´s newest Hispanic advertising efforts, developed by Co.Jones, their creative shop. The song will be featured in White Castle’s newest Hispanic campaign titled “Bold Move”. White Castle is the Columbus, Ohio based quick-service restaurant chain known for its iconic sliders. “The fact that we had the opportunity to work with Gilmarie on this project is the perfect example of a company that is willing to make bold decisions in order to not only develop creativity that can truly connects with its consumer but to help up-and-coming artists” said J. Carlos Maya, Chief Music supervisor at Mixto Music. J. Carlos found Gilmarie on a video posted by her on YouTube right after hurricane Maria had hit the island. Just about that same time, he was being contacted by Dallas-based creative shop Co.Jones to help identify an up-and-coming artist to assist with White Castle’s 2018 Hispanic market campaign. Gilmarie had be> “> “>