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Mónica Marulanda from ALMA : With this commercial, Sprint welcomes Paul to the Hispanic market
Manuela Walfenzao| 19 de septiembre de 2016
Paul, anterior imagen de Verizon, ahora protagoniza la campaña de Sprint Latino
ALMA just launched the Sprint Latino campaign Sí Unlimited for the Hispanic market in the U.S. Mónica Marulanda, Senior Creative Director of the agency, shared with PRODU her vision of the campaign. “With this commercial, Sprint welcomes Paul to the Hispanic market. For those who don´t remember, he used to be the image of Verizon, who asked: If you could hear me now?” explained the creative. “This is a commercial with few words, but with a touch of humor.” The campaign shows the benefits of changing to Sprint, like the star of the ad did. The spot closes with the message: “change to Sprint with 4 lines, with mobile, optimized and unlimited streaming for US$160 a month.”The commercial went on TV, digital channels and social networks. The creative team responsible for the effort was coordinated by Álvar Suñol, CCO and Mónica Marulanda, Senior Creative Director. The Creative Director in charge was Virgilio Flores and the Copywriter was Humberto Maldonado. Ricardo Vallejo was the Art Director and Faustino Quirós the Account Director of the group. The production company was Paraná Films and the Editor Mike Coe from 2150 Editorial. The music was under the responsibility of Animal Music.
