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Netflix and TV Cable fight for their share in the market, reveals HUB Research
18 de marzo de 2015
More than half of all Americans between 18 and 35 years of age, considered as the Millenium generation, prefer to watch television in differed, as opposed to 39% who choose to watch TV live, according to a study carried out by the marketing research firm HUB Research.The results of the research, published in the month of February, reveal that 61% of the population in general spent time watching television in their free time and during the programmed schedule. Demand has made cable companies adjust to the way they offer their programming. Although differed TV is gaining market share, a recent study of the industry found that the content of cable and Internet TV had a relatively equal proportion of viewer´s committed attention. According to the firm Millward Brown Digital, both cable television and Netflix were used by 53% and 51% of those surveyed, respectively in 2014. Both were second and third, behind YouTube. Likewise, 72% of the people surveyed reported using smartphones and tablets to watch TV.The trend to watch TV in differed and content in digital is taking control in the United States for a series of reasons: consumers can see the shows they wish, when they want to and now virtually on any digital device.
