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New Campaign by FEMA and the Ad Council Encourages Black Community to “Create a Lasting Legacy” by Preparing for Disasters
Liz Unamo| 1 de septiembre de 2022
Campaña AdCouncil
As part of FEMA’s ongoing approach to advance accessibility and cultural competency in boosting the nation’s preparedness, the new PSAs were developed specifically to reach Black and African American communities, and will air nationwide.Black communities are on the frontlines of climate change and related extreme weather events. A report from the Environmental Protection Agencyshows that socially vulnerable populations, including Black and African American communities, may be more exposed to the highest impacts of climate change. Specifically, with global warming, Black and African American individuals have a 10% higher risk of living in areas with the highest projected inland flooding damages compared to reference populations. “Black and African American communities often suffer disproportionate impacts from disasters. This is something that we must work to change and that starts with how we prepare,” said Administrator Criswell. “Our 2022 Ready Campaign speaks directly to the communities who need our help the most and who deserve equitable access to preparedness resources that protect people and property. By continuing to advance accessibility and cultural competency in our preparedness messaging, we can make sure that everyone is ready when disaster strikes.” The new Ready Campaign PSAs, entitled “A Lasting Legacy,” are meant to help mitigate these discrepancies by encouraging Black communities to protect the lives they have built and the legacies they will leave behind through preparation and disaster readiness. These new PSAs build upon the work the FEMA is doing to advance equity and ensure everyone gets the help they need before, during and after disaster.
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