MERCADEO Versión en español
Nielsen Study: Hispanic Spend In Mass Consumption Products Grows
Manuela Walfenzao| 2 de agosto de 2017
Los consumidores hispanos han incrementado su gasto en FMCG en 0,6% en 2017
Despite concerns around the current economic and political landscape, Hispanic spending continues to rise across the total fast-moving consumer goods (FMCG) market, according to Nielsen’s Target Track retail measurement service. “In year-to-date (YTD) 2017, Hispanic consumers have increased their FMCG spending by 0.6%, compared with 2016. In comparison, non-Hispanic dollars sales are 0.7% lower than last year” highlights Nielsen.Despite changes in spending patterns, Hispanic consumers are not spending less than in previous years, however, they’re not increasing their spend at the rate they have in recent years. “Across 10 of 15 key departments, YTD sales growth among Hispanic consumers are lower than they were in 2016” explained Nielsen, and added that comparatively, YTD spending among non-Hispanics is down across 12 departments.The study shows that sales in beauty products, Sales in the beauty, dairy, general merchandise and meat departments are lower YTD for both Hispanic and non-Hispanic consumers. Hispanics, however, are spending more on bakery, deli, frozen foods and household care. Nielsen concluded that Hispanics’ total spend has increased this year, and that this partially helps the spend drop among non-Hispanics. “FMCG manufacturers and retailers should note that while Hispanic consumers are continuing to spend money, they are adjusting their shopping behaviors. For example, they’re shifting to larger basket sizes per trip, suggesting the need for manufacturers and retailers to ensure that larger product formats are available to meet a growing demand.”
