MERCADEO Versión en español
Norberto Zylberberg of Socialisssima: The agency seeks the democratization of creativity and to work even more with consumers and clients
Liz Unamo| 9 de agosto de 2016
Norberto Zylberberg, CCO y fundador de Socialisssima
“Socialisssima is a reading of what is happening in the market, in which what clients want is time devoted to them and the mind to tackle all today’s challenges” Norberto Zylberberg explained about the goal of his new agency. With a need set in the market, Socialisssima’s CCO and founder highlighted that his agency means offering accompaniment for brands. “What I’m saying is that we’re closer to clients to understand what they know about products and what we know about consumers.” He added that the multicultural consumer evolves a lot “not only from the cultural point of view, but economically, language and insights.” From the agency’s name the search is for the democratization of creativity, that many times comes from the same client raising a problem and what is needed is to read and drive strategies in the proper media so that message reaches the target. “With the high turnout of social networks brands don’t have the same power they had before. So, why we don’t read that and work even more with consumers and clients in order to make a more clear, honest, transparent and natural message?” Some of the agency’s clients are Long Center y Calavera Beer, among others. “The idea is to have also a big piece of the nonprofit in order to give back to the community. That brands do it is fine, but that agencies do it is about social culture.”
