NuevOn fue concebido por Latin World Entertainment en asociación con Electus con el objetivo de atraer al mundo Hispano, hacia los contenidos originales de YouTube
NuevOn has outdone its original goals and the expectations of its executives, thanks to its varied programming in Spanish targeting young Latinos of different cultures. In its first year it won more than 135,000 subscribers and 56 million total visits, so that it heads into its second year as the original and leading YouTube channel in Spanish.Luis Balaguer, executive president and founder of Latin WE, said that NuevOn is giving high quality entertainment content to Hispanics and Latinos around the world humor, drama, entertainment and the chance to enjoy their favorite stars as never before but what is most important is that NuevOn has become an incubator of young, talented stars, producers and formats that outstrip other media.During the past year, NuevOn presented a wide array of Latino celebrities including Sofia Vergara, Wilmer Valderrama, Alexandra Pomales, Alejandro Chaban, Hector “Macho” Camacho and Felipe Viel. The outlet not only achieved unprecedented success through its display of talent, but also discovered Colibritany, the new queen of the channel.As part of the channels new focus and this years premieres are the reality show Miami Beach Models sponsored by CoverGirl and the humorous videos of La Neta de los Sexos (The Truth about the Sexes), while included for a second season is the irreverent comedy of Mexican icon Don Cheto, and a reality show about 15-year-olds.
