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Ocean Spray and Richards/Lerma Partner to Reach U.S. Hispanic Market
Manuela Walfenzao| 8 de agosto de 2019
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Richards/Lerma, a full-service branding, creative and interactive advertising agency dedicated to creating smart, relevant communications for the Hispanic market, announces today it has been selected by Ocean Spray for the company’s launch into the U.S. Hispanic market. Ocean Spray Cranberries is a farmer-owned cooperative that is the world’s leading producer of cranberry juices, juice drinks and dried cranberries. Richards/Lerma has been tasked to create and implement a holistic strategic platform recommendation that drives awareness of Ocean Spray’s delicious family-friendly blends and juices. Ocean Spray has placed an emphasis on capturing new consumer segments, including younger and multicultural demographics. “We are thrilled to work with Ocean Spray and build a fully integrated plan from strategy to creative development,” said Pete Lerma, Founder, Richards/Lerma. “Our plan is to execute locally across all relevant platforms including shopper marketing, to drive trial with U.S.-based Hispanics. We hope to expand this program on a national level.” “In Richards/Lerma, we found an agency that brought to us a fresh and insightful view of our opportunities in the multicultural space,” said Chris O’Connor, VP of Marketing at Ocean Spray. “As a farmer-owned cooperative, we are excited to expand into new markets, innovate new products, and ultimately grow our beloved brand to support the livelihood of our 700 family farms. We look forward to a successful initiative and re-introducing our products to the Hispanic market.”
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