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Orci inspires LGBTQ+ community with I Am Who I Am campaign
Liz Unamo| 13 de julio de 2020
Estudio Orcí
Avoiding generalizations and stereotypes when addressing LGBTQ+ people starts by acknowledging the intersectionality of the queer community, according to an article published by Orci on its webpage. “We deserve to identify ourselves any way we want, and that applies to all who identify themselves as queer,” the creative agency said.For this reason, seeking inspiration from La Cage Aux Folles – the 1983 Broadway musical that offered a glance at the gay life – Orci set out to capture positive portraits of local queer heroes who live their cultural truth openly to share it with the world. The campaign I Am Who I Am views through the lens of Latino photographer Adam Perez three participants who create a change in their communities without sacrificing their identity. “They embrace who they are with joy, honor and dignity every day, not just one month out of the year. Because ultimately, one´s identity must be acknowledged day after day throughout the entire year,” Orci said.The three participants include Jayla Roxx, an entrepreneur, executive producer and TV personality based in Los Angeles, who was recognized in 2020 by Forbes magazine as the first African-American trans woman to launch her own beauty brand. Alongside her is Rey Ortiz, who knits his own clothes and channels his life influences into fashion designs worn by titans of the culture. Then there’s Jay Quintana, aka @JayQArtistry on Instagram and Dominique St. James onstage, an openly gay Salvadoran who expertly combines his drag queen character with his makeup art and praiseworthy social work.
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