MERCADEO Versión en español
Orcí launches Honda´s digital campaign Espacio para soñar
9 de febrero de 2015
El esfuerzo comprende iniciativas digitales, sociales y vivenciales
Orcí announces the launch of its space themed, dream encouraging, digital, social and experiential campaign for the 2015 Honda CR-V. In the new CR-V ad supporting Motor Trend’s 2015 SUV of the Year, Orcí taps into important consumer insights about parents and quality time with kids. Serving up a serious, but inspirational spot featuring an ambitious little girl, Orcí aims to empower parents to prioritize their children’s dreams by maximizing time spent together in car rides.”Our work is to inspire our audience. Latino consumers are at the center of our universe. Our mission with this campaign is not just to showcase the space available inside the new Honda CR-V, but to launch an awareness amongst parents and children that they can make space, in an everyday car ride, for their dreams to become a reality- whatever their dreams may be” explains Andrew Orcí, CEO of Orci. Orcí wanted to create a commercial that speaks to Hispanic parents and children about the importance of making space and time to achieve goals and dreams.”Latinos are the largest and youngest minority group in the U.S. now. We recognize that the types of grown-ups these young Latinos become will help influence the kind of society America becomes in the 21st century. Honda values the Orcí Agency’s ability to uncover key insights and turn them into compelling creative campaigns that inspire our customers,” commented Gina Jorge, Head of Multicultural Marketing at Honda.
