Orci wins Imagen Award’s Best On-Air Advertising

Sexism, a campaign developed by Orcí, a national multicultural advertising agency, was honored as Best On-Air advertising by The Imagen Foundation, last Saturday August 10th, at a gala event in Beverly Hills. “This is a meaningful award for us at Orcí, because with over 33 years in the business, our main objective has always been to shed light on the best of our diverse Latinx community” Juan José Quintana, SVP Executive Creative Director, Orcí. The campaign explores and exposes aspects of sexism that affect the Latinx community and beyond, consisting of essays, presentations at SXSW and Cannes Lions, as well as videos denouncing the wage gap that still affects many women. With this award, Orcí is being recognized for the 6th time. Often referred to as the Latino Golden Globes by the Hollywood community, the Imagen Awards was founded by legendary TV producer, Norman Lear, to recognize and encourage the entertainment industry to portray the Latino community in a positive and accurate manner.