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PepsiCo is addressing original youth around the world to relaunch 7up image
Patricia Molina| 26 de noviembre de 2014
7up está relanzando su segunda mayor marca con una nueva campaña mundial para atraer a un público exigente
The multinational company of drinks and snacks is relaunching its second largest brand with a new global campaign to attract a demanding audience: young consumers.The lime and lemon flavored soda has acquired a new visual identity and presented it with a global advertising campaign featuring the slogan “It feels good to be you.” With a broadcast in over 140 countries, the ad provides two audiovisual pieces of 30 seconds for television; and in addition it will feature the participation of Magda Sayeg, known as the urban weaver, from Santiago, Chile; and the animator and illustrator of cartoons of guerrillas, Marty Cooper. In addition to this, as part of the campaign, a London bus will be dress up.TV commercials will be supported by a series of videos online, plus social media, print and communication activities for the public. The content is also distributed through the brand website.”7up believes that everyone is natural, unique and original and should be able to carry out their originality to keep a fresh and diverse world,” Kristin Patrick, Senior VP and Director of Marketing for PepsiCo Global Beverage Brands, said. “There is a striking correlation between our consumers, the product and the brand. From this exciting new visual identity, the clear and refreshing taste that can only be 7up, shows that our brand is as unique as the people who drink it.”
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