MERCADEO Versión en español
Philip Thomas of Cannes Lions: Miami is becoming the capital of Latin America due to the amount of Hispanic agencies’ work in networks
24 de noviembre de 2015
Thomas: Queremos asegurarnos que todos entiendan que nos interesa es el Lion, el trabajo, la inspiración y la creatividad
For Philip Thomas, CEO of international festival of creativity, Cannes Lions, the entries coming from the Hispanic market have gone up massively in the last three or four years, and particularly in the network work of the Hispanic agencies in Latin America. “Obviously the Hispanic market in the U.S. is very big, but the other interesting thing is how, particularly on the network agencies side, they are doing a lot of work in Latin America as well. Its almost like Miami is becoming the capital of Latin America” he said to PRODU. For the festival’s Board of Directors there are some important elements for 2016, the first being redefining the contest purpose and offering visitors punctual information about meetings. “We really want to make sure that everybody understands that what were interested in is the Lion, the work, the inspiration and the creativity, thats a big communicational plan from our point of view.” He said that entries in the Branded content category lack development, that there has been two years without awarding the Grand Prix, and that what brings the categories into focus are the festival winners and the Lions, and that takes time. “With Branded content is taking longer than it usually does, and I think it has a lot to do with the quality of the work and thats why we want to try to make much clearer what were looking for.”
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