MERCADEO Versión en español
Ponce shows another side of men with Not just a pretty hairstyle for Axe
13 de mayo de 2016
La marca de Unilever con este spot promociona su nueva línea de productos para cabello
The Argentinian agency Ponce is entering the U.S. general market releasing the integrated campaign {Not just a pretty hairstyle;www.produ.com/publicidad/videos/index.html?Noti=11038} for Axe. “Behind a nice hairstyle can be hiding the best sandwich maker with left overs or, for instance, a great gossip writer” states the spot. With this spot, the Unilever brand promotes its new hair products line with a message that appeals to each man with a unique skill, magic, and together with an incredible hairstyle, can make of him the most attractive and interesting person in the world.
