MERCADEO Versión en español
PRODU presents Grupo Gallegos Battle and Piñata spots for the California Milk Processor Board
26 de febrero de 2013
En el spot Piñata paramédicos le entregan un gran pastel de cumpleaños a una niña
As part of the new Spanish-language campaign for the California Milk Processor Board, known for its slogans Got milk? and Toma Leche, PRODU presents the Battle and Piñata spots by the California agency Grupo Gallegos.Agency CCO Pablo Buffagni gave PRODU his impression of the project: It was a pleasure to work on this production with the team led by Saul Escobar, Curro Chozas and Carlos Barciela. We had the chance to come up with big ideas for such a favorite product as milk and with a strategy that is super-motivating, that shows what positive dreams you dream when you sleep well, while continuing to promote drinking a glass of milk at bedtime, as we did with several months ago with the animated spot Ya Es Hora de Ir a la Cama (Now Its Time for Bed).Piñata starts off with what appears to be a tragic accident two cars crash head-on. No problem! The cars are really big piñatas that bring joy and gifts to a small village the kind of positive dream a little milk at bedtime can bring.Battle, to the tune I Love You by the Zombies, shows fierce military attacks with all sorts of weapons, but fortunately the ammunition is all toys and tasty treats to make people happy. The final attacker is a teddy bear who parachutes into a city and turns into a teddy-bear-shaped cloud of balloons. Another delightful dream!Buffagni also said I think the production company Rebolucion, Bitt Animation with the Post FX, audio engineer Gonzalo Ugarteche, music search engine and licensing tool MuuseMe, and everyone else involved did an unbelievable job. We were all caught up in the clients positivity in promoting a fantastic product.
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