MERCADEO Versión en español
Professor Wim Mestera explains consequences of living in digital age
6 de junio de 2013
Wim Mestera
Wim Westera, a professor of digital media at the Open University of the Netherlands, explains how to prepare for living in a world dominated by technology and digital media, thru his book called The digital turn.As the world becomes more digitized through constant Internet connection and new technology the conditions of life are radically changing. The digital turn provides a helicopter view of digital media and their impact on our lives. It explains how the ever-growing flood of digital media affects our understanding of the world. The book analyses the world of Twitter, Apple, Facebook and Google and describes how our digitally-enhanced biotope alters our behaviors, social interactions, the economy, and culture as a whole. It explains the mechanisms and consequences of engaging in online spaces and investigates how we can avoid losing grip of our identity, friendship, social engagement, and eventually life at large. The book offers an accessible means for attaining a better understanding of the ways digital media influence our existence. It is a compact guide to becoming media literate and to preparing us for the advanced digital services that are yet to come. This makes the book an indispensable aid for every twenty-first century citizen. Living in a mediated reality changes the way we view reality, changes the way we interact with other people, and greatly influences our activities and behaviors said Westera to PRODU. We should exploit the resilience of our cognitive system that helped us so much in the course of evolution, and adapt it to the requirements of the digital age.
