MERCADEO Versión en español
Project Everyone launches #Wehaveaplan the first ever global cinema campaign
30 de septiembre de 2015
El spot muestra una cumbre de animales en la ONU anunciando acuerdos globales que alcanzó el organismo recientemente
Film director Richard Curtis and BBH’s founder Sir John Hegarty, launched {#Wehaveaplan;www.produ.com/publicidad/videos/index.html?noti=9993}, the first ever global cinema campaign. The animated short film is an initiative of Project Everyone to promote worldwide the United Nations Millennium Development Goals of ending poverty, reducing inequality and defeating climate change for 2030. The animated short film is set at a UN Headquarters assembly where animals representing the 193 countries hear that an agreement has been reached on the new goals, 17 targets to end poverty, fight inequality and injustice, and tackle climate change. Project Everyone aims to reach 7 billion people in seven days with this message, and to achieve this goal many advertising partners -Posterscope Iberia, Blue 449, Play the net, Cemusa, Clear Channel, Iepe, Gran Pantalla, Impact Media, Publimedia Gestión and Callao Digital, among others- will display advertisings space for the spots, designed by Richard Curtis, himself. A total of 125 companies will be part of the campaign. The ad will be seen on 140,000 outdoor screens worldwide as well as in cinemas in 30 countries. The spot was animated by Aardman studio, directed by Curtis; Hegarty did the art direction; the soundtrack was written and produced by Peter Gabriel, and voiceover by film celebrities Michelle Rodriguez and Liam Neeson.
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