Quim Gil joins Richards/Lerma as their new director of Brand Planning

In a continuous effort to meet the growing needs of customers for digital communications of the market; the agency based in Dallas, Richards / Lerma, hired Quim Gil as director of Brand Planning with immediate effect, choosing the veteran to direct the planning team. With extensive experience of a two-decade career, Gil began working with respected multinational agencies such as McCann Erickson Europe, Ogilvy, and Synovate developing global campaigns. Most recently, he was Director of Strategic Planning at LatinWorks, where he led efforts for brands such as Pepsi, Target, Capital One, Kleenex and Huggies.Richards / Lerma is a creative agency dedicated to the development of interesting and relevant communications to the Hispanic market. Founded by Pete Lerma and Stan Richards, the current brand clients include The Home Depot, MetroPCS and Chrysler Mexico. “I had been following the growth of Richards / Lerma in the Hispanic scene of the USA in recent years. The job market they are doing is really awesome. I really want to offer my perspective, experience and research methodologies to continue that growth for current and future customers,” Gil said.Meanwhile, Pete Lerma, founder and director of Richards / Lerma, said: “We are very glad to bring Quim on board. He is not only a rock star in the planning, but the overall perspective that he brings, works perfectly with what we are looking for. “For more information about Richards / Lerma visit their {webpage;www.richardslerma.com}.