Rafael Eli of Schramm Marketing Group: In Fantástico we want to offer advertisers exclusivity

Schramm Marketing Group announced the upcoming launch of its newest digital venture: {Fantástico;http://www.fantastico.nyc}, the free and hyper-local site that provides Hispanic consumers with a ticket purchasing experience that is entirely in Spanish from homepage to checkout. Rafael Eli, Schramm Marketing Group Partner explained to PRODU that the digital platform is the natural extension of the brand, supported by 24 years of experience focused in three areas: multicultural market, ticket sales promotions and conference productions for the TV and video industry. “In terms of supply we are aiming to offer exclusivity for advertisers, between 4 and 6, so we can provide the maximum opportunity to reach consumers” Eli said. “Because the site’s users are Hispanics, we can also offer analytical data that can be useful for advertisers” he added. The website will launch first in the New York metro area to cater to the region’s large Hispanic community in the nation’s sports and entertainment capital. The digital initiative is an answer to a serious void in the ticket-buying experience – none of the leading online ticket outlets offers Hispanics an option for getting tickets on mobile that is completely in Spanish. “The process may start in Spanish, but currently, the check-out reverts to English. Fantástico is the solution” Eli assured.