MERCADEO Versión en español
Rafael Márquez of LATAM Airlines: Half of our buying has been programmatic
28 de enero de 2016
Márquez: La compra programática no es difícil de entender en las corporaciones
Rafael Márquez, Digital Marketing Analyst at LATAM Airlines explained that they aim to join LAN and TAM brands, thats why regarding sales half of their buying has been in display and programmatic video in order to control precisely “who is viewing our ads and be more efficient.” “Programmatic buying is not difficult to understand for corporations. Is something growing slowly, depending the media were buying. Some media are more advanced than others because we are doing businesses in Latin America, but routinely were waiting for the media to become more efficient” he said to PRODU during the Teads Talks. He said that one advantage of using programmatic is being able to reach directly people willing to buy trips with the airline. “To reach exactly who we need with the corresponding ad.” He added that Teads offers options to help through their media. “They are the first in the media space and display.”
