MERCADEO Versión en español
Rafael Reina as new CCO of Ogilvy Mexico & Miami: Creativity is not a department, it’s a way of life
Liz Unamo| 10 de abril de 2023
Rafael Reina de Ogilvy México y Miami
Rafael Reina is the new chief creative officer of Ogilvy Mexico & Miami, where he will be responsible for defining and executing the creative strategies for both markets. According to the agency, the arrival of Rafael Reina reaffirms Ogilvy’s commitment to keep developing its leadership in the region with the best creative talent and the abilitiy to offer successful business solutions for its clients. Rafael will report to Veronica Hernandez, CEO of Ogilvy Mexico & Miami. “Rafa is a brilliant professional and a thoughtful leader with an outstanding history of producing innovative creative ideas at the intersection of culture and technology. He directed our creative team in Puerto Rico over the past few years, and not only had an impact on our clients’ businesses, but also kept driving the industry into the future. We are proud that he will write another chapter of her career with all lof us at Ogilvy -, we know he will take our offices in Mexico and Miami into a new era of creative excellence,” said Liz Taylor, global chief creative officer at Ogilvy. For his part,, Rafael Reina confessed to being excited about his new position with Ogilvy Mexico & Miami. “I not only love the teams’ creative skills but also the chance to create campaigns that break across all kinds of boundaries. Creativity is not a department; it’s a way of life. For me, Ogilvy’s Borderless Creativity is all about democratizing the talent pool with opportunities for everyone so that people of any and every region can contribute, people who have a hunger to learn, explore and understand the businesses of our clients from so many different angles.” “We’re very proud that Rafa Reina is joining our team in order to keep driving our creativity forward in Mexico and Miami. Rafa brings an innovative mentality centered on all things digital which, I’m sure, will bring us ideas that will create an incredible impact for our clients and on society in general. I can’t wait to see the great work Rafa and our talented teams in both markets will do together,” said Veronica Hernandez, CEO of Ogilvy Mexico & Miami. Ogilvy recently reached position No. 1 in the Creative 100 of WARC as the most prizewinning network of creative agencies In Latin America and at a worldwide level. Rafael played a key role in that success story from his position as CCO of the Ogilvy office in Puerto Rico. There he contributed to transforming the agency with powerful, innovative ideas for clients at the intersection of creativity, data and technology.
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