Ramiro García from Noise Band: The Experiential Marketing and Virtual Reality Have Experienced Huge Growth

For the founder and producer of the studio Noise Band, Ramiro García, the choice of his profession has been an achievement and a huge success. “Noise Band has been a daily challenge, since I handle it independently in 2012” he stated. “The achievements of 2016 have been the projects my trusted clients gave me. This include the song Wow Makers, which I wrote and produced for Gyro NY” he added.Currently, the company is aiming for growth maintaining the existing clients. They are betting on new accounts in the Hispanic market and the southern region of Latin America. The producer has devoted 100% of his career to the Hispanic market and this continues to be his strong suit. He is now based in Buenos Aires but visits the U.S. with frequency.The trends that have experienced the greatest growth in advertising for this year, according to Garcia, are the experiential marketing and virtual reality. “As long as these new tendencies include music, we will all be happy” he said.He highlighted that marketers will always consider advertising necessary, reason why clients will continue to allocate budgets that will include a lot of music for this year.