ReloAd episode 2 | Influencers: The dance of millions

Being an influencer these days is one of young people’s commonest dreams. Luxuries, travels and a life of extravagances paid for by brands seem to be within reach of just about anyone with a telephone and access to the Internet. Nonetheless, it is estimated that only 4 percent of content creators can live on that. Why? What are brands looking for? How much are influencers paid? In the second episode of RelojAd, Cristian Vergara speaks with Lina Caceres, author of the bookComo triunfar en el mundo digital (How to Triumph in the Digital World), founder of Latin World Digital and VP of the digital department for the development of artists, commercials and new businesses of:Latin World Enterttainment, about the evolution of influencer marketing. HEAR PODCAST