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Research reveals that Hispanic families are more united thanks to the TV
Patricia Molina| 14 de noviembre de 2014
La relación de las familias latinas con la TV tiene un índice más alto que respecto de la población en general
A study reveals that Hispanic families are more united thanks to the TV. These data are part of the key findings of a recent research conducted by Penn Schoen Berland on behalf of the Alliance for Family Entertainment (AFE) of the Association of National Advertisers, where it was determined that in almost all cases the relation of Latino families with the TV has a higher index regarding the general population.They surveyed 222 mothers, fathers and leaders of Hispanic Americans age 18 who speak English. Over 60% of Hispanic parents said the TV helps them become better parents; and one in four Latino parents felt that their children are kept out of trouble when watching television, compared with 22% of Caucasian parents.It was found that Hispanics watch television with their family more often, and 45% of Latino parents also argue that children only use devices in the home when they are present.”This is very powerful information. The data support the popular belief that Hispanics are big believers of family togetherness and watch television as well as other data devices together. We are always in search of data on the changing preferences of the media in modern family to provide the best services to our customers,” Stephen Quinn, president of the AFE and executive VP of Marketing of Walmart, said.
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