MERCADEO Versión en español
Retargetly And Drawbridge Launch Cross Device Connected Consumer Graph Solution
Manuela Walfenzao| 31 de agosto de 2017
Daniel Czaplinski, CEO de Retargetly
The data managing platform (DMP) focused on Hispanic audiences, Retargetly, and the leading identity management company Drawbridge, launched the Cross Device Connected Consumer Graph solution that will help Latin American brands and agencies reach their audiences on all devices.“In today’s multi-device world, we help our clients provide unique experiences for their customers, helping them understand their consumers’ habits and preferences expressed across different digital environments and on all their devices, where the message is more relevant for the user” stated Daniel Czaplinski, CEO at Retargetly.Retargetly enhances advertisers with technology to collect, segment, and activate the audience data of more than 200 million unique users. Now the company adds Drawbridge technology to identify and connect these audiences on their multiple devices in order to deliver a complete vision of consumers to their clients.“We continue to see great success with our identity graph in the market in terms of finding new applications for the data, signing new partnerships, and expanding into new regions – and our work with Retargetly is an example of all of the above” said Drawbridge’s COO, Winston Crawford. “Retargetly’s brand and agency clients will benefit hugely from a holistic customer view across devices and platforms.”The Drawbridge Connected Consumer Graph includes more than 1.3 billion consumers across more than 3.3 billion devices – representing 75% of global active consumer devices – with Nielsen-verified 97.3% precision.
