MERCADEO Versión en español
Richards Lerma concluded an innovative summer exchange program between their offices in the USA and Argentina successfully
23 de septiembre de 2014
Jorge Rosales y Pablo Cerezo
The multicultural agency Richards Lerma, announced the completion of the internal program of summer between the main office of the agency based in Dallas and headquarters in Buenos Aires (Furia), in which the Art directors of the respective offices, shared their lives during four weeks.The first to participate were Pablo Rosales and Jorge Cerezo, Art directors of Richards Lerma and Fury, respectively. The experiment was carried out between July and August this year and it was a real “My house is your house” where Jorge and Pablo exchanged their lives.”At work, the most interesting part and immediate variable that was presented to me was the difference in resources used for creative purposes. For me, it was a great pleasure that Argentine lifestyle shaped my day. I had intended to use these elements positively and help me become a better art director “Rosales said. “This trip was an extreme experience, and that will surely bring good results in projects to come. It changed my mind and my way of looking for solutions,” Cerezo said. Both participants agreed that the initiative helped participants and offices better understand the customs of others, communication skills and how all the offices can work better together.
