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Richards Lerma develops Nike Skateboard graphic to get children to approach the skateboard
Manuela Walfenzao| 29 de mayo de 2015
Las gráficas coloridas de la campaña de Nike Skateboard apelan al público joven
Richards Lerma, the Hispanic agency in the US, developed a graphic campaign for the Nike Brazil skateboard shoes and clothes line. The graphics of the Nike Skateboard campaign are colorful illustrations that appeal to the young audience. They were launched in February 2015 and were well received in the advertising industry and by the audience.The goal of this campaign is to introduce children and their parents to the world of skateboarding. The intention is to change the perception of the skateboard and break the prejudice that it is not a sport. The campaign presents skateboarding as a discipline that can be practiced like any other sport. Guillermo Bagnato and Guillermo Tragant, Creative General Directores, coordinated the team behind this campaign. The creative director in charge was Marcelo Seoane, Federico Fernández made the graphic design and Carla Duplin was the account executive.Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on @PRODUPublicidad
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