MERCADEO Versión en español
ROARING IN CANNES LIONS– Lopez Negrete Communications Shows How A Child’s Naivety And Walmart Can Help
Liz Unamo| 9 de junio de 2017
La campaña compite en Cannes en Retail & e-Commerce
The commercial Invisible Man, developed by Lopez Negrete Communications, Walmart’s Halloween campaign, competes in the Cannes Lions Festival 2017 in the Retail & e-Commerce category. The aim of the commercial is to show how a child’s naivety can go a long way with the help of Walmart.The spot shows a child who decides to disguise himself as Captain America and takes along his partner, the Invisible Man to ask for treats for him and his friend on Halloween. Later, it is revealed that this friend is a child who couldn’t leave home because of a fractured leg. The song in the commercial is Prince Royce’s Stand by Me.The agency team responsible for the campaign was formed by Fernando Osuna, CCO; Vicent Llopis, VP Creative Director; Olga Reyes, Executive Creative Director; Manuel Villegas, Creative Director; Francisco Garabito, Associate Creative Director; Cecilia Alanis, Senior Art Director; Manfred Kruger, Art Director; Luis Vasquez, Copywriter Senior; Benjamin Vargas, Copywriter, and Sylvia Barrera, Producer. Andrés Cerda from Milagros Film was the Director and the Editor was Felipe Fenton from ZapBoomBang.The U.S. Hispanic agency received the award Best of Show from the American Advertising Federation for this commercial, and also a gold, a silver and six excellence mentions for this client.
