MERCADEO Versión en español
Roberto Alcazar of 305 Worldwide: The culture always comes first
Claudia Smolansky| 27 de junio de 2023
Roberto Alcázar de Horizon
Roberto Alcazar is the new EVP, managing partner and executive creative director at 305 Worldwide, the creative agency of Horizon, founded in March 2020 by Bill Koenigsberg, CEO of Horizon Media, together with Armando Christian Perez, better known as Pitbull. “They both saw the opportunity of starting a creative agency in the United States that would serve the general market, which is multicultural. We got moving and got to work with the idea that the culture comes first; it’s what we involve in everything. From there we begin and end any project. We are multicultural and diverse by nature,” he said. In that regard, they say that clients ask for integrated campaigns. “We already know that traditional media are not a priority but online is. And on these platforms they demand the same production quality. Whoever thinks that cheapest is best will lose the battle,” he asserted. Alcazar takes this position after two years as creative director of the agency. “During his time with 305 Worldwide, Roberto has delivered incomparable work that speaks of his vision and gut feeling for relating brands to people. Making use of the data and his experience, Roberto creates personalized multicultural campaigns that hit the bull’s-eye with relevance and resonance,” said Bill Koenigsberg, CEO and founder of Horizon Media. His new role will heighten his strategic experience and support the continued growth of 305 Worldwide.
Diario de Hoy
Noticias relacionadas (2)
10 de agosto de 2022
Horizon Media nombra a Roberto Alcázar como EVP de 305 WorldWide