MERCADEO Versión en español
ROI can be measured now by new social networking tool
Patricia Molina| 3 de noviembre de 2014
La herramienta evaluará automáticamente toda la actividad de su marca en Facebook y Twitter
Recently, IPG Mediabrands announced the launch of a revolutionary software that offers brands the ability to measure the ROI of their social media activities in monetary terms.Performly will automatically review all activity of a brand on Facebook and Twitter, calculating the impact they generate based on the interaction of users, as the value of comments and retweets compared to paid media investment in both the brand and the industry to which the brand belongs to.The program will also help manage the content based on the interests of the audience and the financial value of that content. The tool also includes a comparison between organic and paid activity, strategic consulting and monthly qualitative reports by the teams responsible for social networks and other options that help optimize both content management and investment in social settings.Eric Weaver, Director of Social Media for G14 Mediabrands notes the importance of the new system. “For years, brands have wondered what the real impact of their activities on social networks was while management teams wanted to demonstrate the value of a like or retweet. Similarly, the real impact of social media on the marketing mix is unknown, “he said.”Performly answers these questions by showing the financial viability of projects in social networks and allowing comparison with other traditional communication channels” Weaver concludes.
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