Sarah Personette Of Twitter: Pitches Must Focus On A Single Insight

Sarah Personette, Twitter, VP, Global Client Solutions, offered agencies some tips on presenting pitches. “Everything starts with an insight centered on an audience, consumer or individual that inspires a strategy that has never been used before,” she said. She recommended making the greatest use of this insight: “That effort will be more powerful and at the same time, it’ll be fun. We are people and we are in a creative industry” – and pitches must be fun and interactive with the teams you find in the room. Personette is one of the key figures in the industry interviewed in the third edition of the monthly FastFWD video of Pitch: the Ugly Truth.