MERCADEO Versión en español
Sedano’s Supermarkets Partners with Havas House to Launch Sedano’s Retail Media Network
Liz Unamo| 31 de agosto de 2021
Sedanos
Sedano’s Supermarkets, the nation’s largest Hispanic retailer, announces the launch of its Sedano’s Retail Media Network. Created in partnership with Havas House, the global custom media, content, and publishing division of Republica Havas, the Retail Media Network will provide supporting brand partners with the opportunity to creatively showcase their products throughout Sedano’s vast ecosystem in Florida. “As we approach our 60th anniversary, I am excited to announce that Sedano’s Supermarkets is embarking on an expanded marketing strategy — the Sedano’s Retail Media Network — that promotes brand recognition, increases our visibility in the market, and strengthens relationships between brands and our customers,” says Javier Herrán, Chief Marketing Officer, Sedano’s. “As the first piece of the media network launch, we are creating our own print and digital magazine, Nuestra Sazón (‘Our Flavors’) and releasing in time for holiday celebrations.”The fully bilingual magazine will celebrate the richness of Latin cuisine and culture through engaging content, local stories, and comida criolla recipes customers can make at home using ingredients from featured brands. The inaugural edition will feature topics and recipes for Thanksgiving, Nochebuena, and New Year’s Eve.“Sedano’s Supermarkets has been a significant part of the South Florida community for nearly six decades, and we are honored to be partnering with them on this new venture,” says Marisa Beazel, President and Publisher of Havas House. “Together, we hope to introduce current and potential customers to a new dimension of the brand and its partners through strategic interactions in stores, in print, online, at home, and beyond.”
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