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Shonda Rhimes Partners with Dove for Real Beauty Productions
Liz Unamo| 30 de marzo de 2017
Shonda Rhimes es la directora creativa del proyecto
Dove is launching Real Beauty Productions because all women and girls have the right to see their #RealBeauty represented in media and culture. Partnering with Shonda Rhimes as the project’s first Creative Director, Dove will rally women to help shape #RealBeauty for 60 years to come.Real Beauty Productions is a new collaborative content studio that will give women and girls the opportunity to share personal stories that expand the definition of beauty. When women share their stories at Dove some will inspire films to be created throughout the year. The women behind the selected concepts will join Shonda Rhimes on-set to film their own stories. Industry findings suggest that one solution to on-screen diversity is to hire more women on production crews. Real Beauty Productions has set a goal to employ an entirely female crew to ensure a women’s perspective shapes the film from every angle – in front of and behind the camera.Shonda Rhimes has been a pioneer in celebrating diverse and inclusive beauty on screen and now she’s working with Dove to put the power directly into the hands of real women and girls. “I have always told stories to show us who we really are – our real human truths” Shonda said. “The way women are depicted on our screens – big and small – must be challenged. I am personally eager to see the real and unexpected stories women will share with us.”
