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Six market leader brands join Ad Council to carry out an inclusion campaign
Patricia Molina| 18 de febrero de 2015
La raza, el género, la sexualidad, la edad y la capacidad no merecen tener asociaciones negativas
Coca-Cola, PepsiCo, P&G, Unilever, Allstate and State Farm have created an alliance with Ad Council, a private non-profit American organization, to launch to the market the campaign called Love has no labels.The initiative rose Valentine’s Day, celebrated last February 14th, and was conceived with the purpose of fostering diversity and inclusion, together with acceptance. The brands began the campaign by placing the image of Love has no labels on their social media profiles.Race, gender, sexuality, age and capabilities do not deserve any negative associations. According to the Perception Institute, the great majority of American people reject those who are different from them.”Our nation is working on the fostering of equality and reduction of discrimination acts, but there is still much to be done. While people continue to be victims of stalking, our work is incomplete” said Lisa Sherman, president and CEO of Ad Council.To show their support through social networks, the public can replace their profile picture and use the hastag #LoveHasNoLabels, or enter the {Love has no labels;www.lovehasnolabels.com} web page.The integrated campaign was created by R/GA and will be present on TV, newspapers and digital ads. Its scope will gain importance in key moments of the year, such as Pride Month, National Hispanic Heritage Month and Black History Month.
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