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Smirnoff will sponsor 26 music festivals in the world
Manuela Walfenzao| 13 de marzo de 2015
Bruhn: Smirnoff y Live Nation comparten creencias y valores, lo que nos hace excelentes socios
Live Nation Entertainment, the entertainment company, announced a strategic alliance with Smirnoff. The vodka will be the official sponsor of 26 music festivals in different countries.Smirnoff believes that music is the main force that unites people. In partnership with Live Nation, will create experiences that bring even more artists and the audience at music festivals. “Smirnoff and Live Nation shared beliefs and values, what make us great partners. This long-term partnership with Live Nation expand our global vision around our passion for music and make the fan experience a top priority” Matt Bruhn said, global director of Smirnoff.To create brand experiences in each festival, designed to encourage consumer participation. It will also develop unique content to share with audiences worldwide through social channels related to the brand and with the festivals, including “Smirnoff Sound Collective.” “Live Nation has the largest and most diverse platform of festivals in the world,” Russell Wallach said, president of Media and Sponsorships of Live Nation. “We concentrate on finding partners who want to improve the fan experience at festivals and create compelling content for fans who do not attend the events. Smirnoff has an incredible vision to capture this in our 26 festivals worldwide and spread to the retail sector, inside and outside events, online and more.”
