MERCADEO Versión en español
Stephanie Stockli from i Got Creative: The Main Strategy Is to Offer the Best Talent
Manuela Walfenzao| 9 de febrero de 2017
Stockli: Me gusta que me vean como una aliada
Stephanie Stockli, Founder of the independent rep firm i Got Creative, feels that the greatest challenge reps face is to be up-to-date with trends. “The advertising world evolves rapidly reason why it is necessary to change at the same pace so agencies see a differential value in you. I like to be seen as a partner, an ally that helps finding agencies the best talent for their productions” she highlighted. Her company specializes in offering agencies a broad variety of first-rate Directors. They also represent Graphic Designers, Audio, and Sound Designers. “Because We understand clients, agencies and creatives minds; we are getting involved in the interactive digital area, virtual reality, AR, and 360″ she said.For 2017 they plan a sales tour in Texas, Miami and Los Angeles agencies to make their new Directors known. “Our clients, including In & Out Productions, Shooters Films, 1stAveMachine, Papamusic and SalaMágica are multicultural production companies with Directors from all over the world. We know how important it is for agencies to work with experienced Directors in the Hispanic market, and we focus greatly on being able to offer them this type of Directors” she commented.For Stockli, the main strategy is to offer the best talent. “We also like to be different and reach agencies in a fresh and clear way. That is why we created our own advertising campaigns.”
