MERCADEO Versión en español
Stephen Chriss of Mondelez: More than business, its a movement to help our brands connect soccer, community and snacking
11 de octubre de 2013
La compañía también planea usar esta sociedad global con Twitter
Mondelez International, maker of Oreo, Ritz, Trident and Sour Patch Kids, announced its association with some of the best soccer teams and players in the game.The company announced a series of pacts that will position its brands at the heart of soccer, with sponsorships that in 2014 will provide the basis of an integrated marketing campaign aimed at boosting the passion for the sport in the United States. The various contracts, negotiated by CAA Sports Consulting (on behalf of Mondelez International) and Soccer United Marketing, the commercial branch of Major League Soccer (MLS), add up to the biggest multi-brand marketing blast ever. And more.”This is so much more than a business deal it’s the start of a movement to help our great brands connect soccer, community and snacking in a way that makes consumers stand up and cheer” said Stephen Chriss, senior director of North America consumer engagement and marketing services at Mondelez International. “We’re so excited to have the opportunity to partner with these great athletes and organizations just as U.S. love for the sport is about to reach a fever pitch”. The sponsorships will include advertising, retail sales, consumer marketing and promotions, community efforts, public relations and social media. “We are looking forward to our new partnership with Mondelez as the Official Snacks of U.S. Soccer” said U.S. Soccer President Sunil Gulati. “With a large number of name brand products, we are excited to work with Mondelez to expand our reach to consumers at the international, national and grassroots level”.The company also plans to spread the word about this global project via Twitter, to help provide the consumer with relevant news and establish direct communications with fans in real time.
